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Are you one of the many women out there who needs a brand-new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid-career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners.

There’s a confusing array of how-to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender-specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work-life balance. This book offers them the womenfriendly business advice they need and numerous true-life role models to identify with and emulate.

Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially.

If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors.

The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid-career, business-minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.

作者简介：

Ginny Wilmerding is a small business consultant and former small business owner. She has held Senior executive and management positions in high-tech start-ups, low-tech small companies, and large corporations. She has negotiated the purchase of small businesses and worked as a professional author of business plans, private equity placement memorandums, and business cases. She is a former research associate at Harvard Business School.

Foreword: Deborah Moore, C.B.I., Sunbelt Business Advisors Network

Preface

CHAPTER ONE The Business Mind-Set: Your Key to Success

Business Orientation

Women's Attitudes toward Money

Being Realistic about Risk

Career Ambition versus Life Ambition

Envision Your Future--Find a Female Role Model

CHAPTER TWO Business Career Planning: A New Way to Work Smart

Career Planning- Then and Now

Phase Two Career Goals

SMART WOMAN PROFILE: FINDING OUT WHO YOUR FRIENDS ARE

Redefine What a Great Career Means

Small Business Definitions

Reasons to Love the Small Business Worm

AUTHOR INSIGHT: TAKE A CONSULTING GIG TO FIGURE OUT IF SMALL BIZ Is FOR YOU

About Money

What You Have Going for You

CHAPTER THREE Why Start from Scratch If Someone's Done It for You?

Statistical Food for Thought

Downsides to Starting from Scratch

Review Your Goals and Compare Starting to Buying

Not Invented Here--How Will This Make You Feel?

AUTHOR INSIGHT: ARE YOU AN IDEA WOMAN OR A BUSINESSWOMAN?

Assess Your Strengths

Great Concept, But Can I Afford to Do It?

Valuing Businesses for Sale

BUSINESS BUYER PROFILE: REALITY CHECK--CAN I SWINe THIS FINANCIALLY?

Why Small Businesses Are for Sale

Considerations When Beginning Your Search

Talk to Other Women Who Have Done It

CHAPTER FOUR Finding the Right Business for You

BUSINESS BUYER PROFILE: FIRM CRITERIA PLUS RESEARCH LEAD TO THE PURCHASE OF A STAFFING COMPANY

Which Business Type Suits You?

Where to Look

Working with Business Brokers

BUSINESS BROKER INSICHTS: A PROMINENT FEMALE BROKER SHARES HER TIPS

Sample Ads for Businesses on the Block

Evaluating the Industry and the Target Company's Niche

The Process of Shopping for a Company

Hmm . . . This Still Doesn't Feel Right

CHAPTER FIVE Franchises and Direct Selling Companies

Franchising Basics

Women in Franchising

……

Chapter Six A Piece of the Pie - Working for, Consulting for, or Partnering with Existing Business Owners

Chapter Seven The Family Business Advantage (for the Lucky Few)

Chapter Eight If You're Sure You Want to Start a Business

Chapter Nine Smart Financing Strategies for Your Business

Chapter Ten You're Not Alone: Why Women consider business Partners

Chapter Eleven Don't Get Discouraged, Just Get Started!

Appendix A: Sample Business Plan - revitalizing Shelter Island Gardens

Appendix B: Start-Up Business Plan Outline

Appendix C: Top 10 reasons to Contact an Attorney When Starting a Business

Appendix D: Choosing a Legal Business Entity

Appendix E: Business Information Sheet

Appendix F: Sample Business Valuation - Main Street Florist

Appendix G: Sample Term Sheet for 100 Percent Asset Purchase of an Existing Business

Appendix H: Multiple Shareholder Legal Questionnaire

Appendix I: the Partnership Charter Process

Appendix J: Books Worth Reading

Notes

Acknowledgments

Index

About the Author

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Are you one of the many women out there who needs a brand–new model for your business career? Are you looking for entrepreneurial alternatives to the world of big business, but aren’t sure where to start? A transition into small business is a natural progression for countless women who have invested the first phase of their careers in large companies. Many mid–career women dream of starting their own businesses, but until now there hasn’t been a book that gives them the sense of multiple choice that helps them find the right entrepreneurial fit—options that go beyond starting a venture to include buying an independent business or a franchise, joining or consulting for small businesses, or working with partners. There’s a confusing array of how–to books out there with general advice about starting a business, conducting a job search, or balancing work and family. But what entrepreneurial women really need are the strategic tools for choosing and growing a business that will not only make them money, but make them happy as well. Women need direct, gender–specific advice about succeeding financially in their businesses; they also crave the feeling that their work matters, and they want flexibility and control over their professional lives in order to achieve a healthy work–life balance. This book offers them the womenfriendly business advice they need and numerous true–life role models to identify with and emulate. Author Ginny Wilmerding opens women’s eyes to the advantages of buying, joining, or consulting for existing small businesses, fully explaining the alternatives to starting from scratch. If you lack an original business idea, this book will give you the confidence you need to get excited about pursuing a business idea other than your own. But if you do want to start a company from the ground up, there’s plenty of food for thought for you here, too. Wilmerding not only shares her own stories and outside experts’ advice but also includes insightful vignettes from women who have found their niches and are succeeding financially. If you’re wondering how to finance your small business, Wilmerding steers you toward success in obtaining SBA loans and other financing. Finally, if you’re considering partnering with others to share the risk and the fun, she prepares you for partnership success, and explains the importance of good advisers and mentors. The goal of this book is to get you started on the path to a successful career in the small business world, a world that needs experienced, smart, versatile women like you to join its ranks. Smart Women and Small Business is the ultimate professional guide for mid–career, business–minded women who want to achieve the same independence and success as their entrepreneurial male peers—but in their own way.