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内容简介:
Moscow-born Sergey Brin and Midwest-born Larry Page dropped
out of graduate school at Stanford University to, in their own
words, "change the world" through a powerful search engine that
would organize every bit of information on the Web for free. The
Google Story takes you deep inside the company's wild ride from an
idea that struggled for funding in 1998 to a firm that rakes in
billions in profits, making Brin and Page the wealthiest young men
in America. Based on scrupulous research and extraordinary access
to Google, this fast-moving narrative reveals how an unorthodox
management style and culture of innovation enabled a search engine
to shake up Madison Avenue and Wall Street, scoop up YouTube, and
battle Microsoft at every turn. Not afraid of controversy, Google
is expanding in Communist China and quietly working on a searchable
genetic database, initiatives that test the founders' guiding
mantra: DON'T BE EVIL.
书籍目录:
Preface: Google Grows Up
Introduction
1. A Healthy Disregard for the Impossible
z. When Larry Met Sergey
3. Learning to Count
4. The Secret Sauce
5. Divide and Conquer
6. Burning Man
7. The Danny Sullivan Show
8. A Trickle
9. Hiring a Pilot
10. You've Got Google
11. The Google Economy
12. And on the Fifth Day
13. Global Goooogling
14. April Fools
15. Porn Cookie Guy
16. Going Public
17. Playboys
18. Charlie's Place
19. Space Race
20. A Legal Showdown
21. A Virtual Library
22. Attacking Microsoft
23. Money Machine
24. The China Syndrome
25. Googling Your Genes
26. Rocket Man
Appendix I: 23 Google Search Tips
Appendix Ih Google Labs Aptitude Test (GLAT).
Appendix III: Google's Financial Scorecard
A NOTE ON SOURCES
ACKNOWLEDGMENTS
PHOTO CREDITS
INDEX
作者介绍:
David A. Vise, formerly a Pulitzer Prize winning reporter for
The Washington Post, is a Senior Advisor to New Mountain Capital, a
New York-based private equity firm, and to New Mountain Vantage,
the firm's public equity fund. He is the author of three previous
books, including the New York Times bestseller, The Bureau and the
Mole.
Mark Malseed has contributed to The Washington Post, Boston
Herald, Moment, and other publications. The former researcher to
Bob Woodward, he is a consultant to ChaCha and cofounder of
OhMyGov.com.
From the Hardcover edition.
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原文赏析:
"... I got this crazy idea that I was going to download the entire Web onto my computer. I told my advisor that it would only take a week. After about a year or so, I had some portion of it. "
"So optimism is important," he went on. "You have to be a little silly about the goals you are going to set. There is a phrase I learned in college called, "Having a healthy disregard for the impossible," Page said. "That is a really good phrase. You should try to do things most people would not."
其它内容:
书籍介绍
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, in their own words, "change the world" through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company's wild ride from an idea that struggled for funding in 1998 to a firm that rakes in billions in profits, making Brin and Page the wealthiest young men in America. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and culture of innovation enabled a search engine to shake up Madison Avenue and Wall Street, scoop up YouTube, and battle Microsoft at every turn. Not afraid of controversy, Google is expanding in Communist China and quietly working on a searchable genetic database, initiatives that test the founders' guiding mantra: DON'T BE EVIL.
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五星好评
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